We're a branding and social impact consultancy. We work with leaders who won't wait on things* that can't.
We Build
Regenerative Brands
To win in the era of shifting paradigms, brands must be Aware, Additive and Alive.
Aware
Brands sensing and serving the truest, deepest needs of people and society.
Additive
Brands that give more than they take in an interconnected, living ecosystem.
Alive
Brands that create energy and momentum in culture.
How we do it
Discover human drivers
Audience Research
Personas & Segmentation
With BBMG, your team can understand the voices and values of the people who matter most. We hold up an empathetic mirror to people, organizations and culture to unlock the human needs and aspirations behind your mission and unleash the change we seek together. We design the right mix of quantitative analysis and qualitative methodologies to identify key insights, audience segmentation and the design personas your team needs to focus and move forward. Our human-centric research approach unlocks motivations, needs and drivers -- to drive sales, to drive behavior and to drive culture with your brand and for your movement.
Design culture-shifting brands
Brand Strategy
Brand Identity
Brand Campaigns
To win in an era of shifting paradigms, brand leaders need to move beyond yesterday’s playbooks and think and act in new ways. Our approach to brand building is deceptively simple: to lead the market and drive consumer behavior means aligning three things. What people want. What the world needs. What your brand uniquely offers. Through our collaborative and iterative process, we reveal the intangible essence of your culture, design breakthrough brand experiences and drive meaningful relationships with your consumers, employees and partners.
Drive meaningful impact
Sustainability & Social Impact Platforms
Non-profit & Advocacy Campaigns
Technical sustainability goals and intersectional causes are critical to realizing a more just, equitable and sustainable world. Yet, too often those leading this work fall short on communications and stakeholder engagement. Our approach to impact platforms and advocacy campaigns designs with and for all stakeholders to translate complex social missions and sustainability goals into culture shifting movements. We unite business priorities with meaningful change and launch advocacy campaigns that engage the hearts and minds of key stakeholders, from citizens and employees to consumers and partners.
Deliver transformational growth
Growth Strategy
The status quo of every category is under threat. As it should be. The brands that will lead the market and drive culture in the 21st century will harness a user and brand centric perspective to reveal new business models, new systems and new experiences. Our approach to growth strategy is focused on cross-disciplinary innovation that is highly relevant in culture today and resilient for the world we live in. We reveal business ambitions that not only seize market opportunities but also work to create a more sustainable, equitable and healthy world for all.
Our Clients
Our Team
We’re a team of strategic creatives and creative strategists, culture experts and design thinkers, dedicated to transforming the moment we’re in and creating the future we want.
Raphael Bemporad
Founding Partner
Raphael unites branding, sustainability and innovation to help organizations unleash shared value. Prior to co-founding BBMG in 2003, Raphael served as communications director at Do Something, and he started his career in political communications as a press aide to Texas Governor Ann W. Richards. Raphael is a community ambassador for Sustainable Brands and a board member for the NYU Stern Center for Sustainable Business.
Dezeree Castillo
Junior Account Manager
Dezeree is passionate about brand work that dares to be bold and fearless on social issues. After a project in college bloomed into a small business, she became an advocate for sustainable fashion. Dezeree earned her BA in Corporate Communications from the University of Houston in Texas.
Liz Courtney
Business Development and Marketing Director
Liz’s experience includes many years of digital marketing, event marketing, shopper marketing and creating brand partnerships around people’s passions, whether that was indie rock, crafting, green design, snowboarding, or motherhood. She’s dabbled in entrepreneurship, social enterprise and rural government. Liz represents BBMG’s “north” office in Vermont.
Mariam Deo Diallo
Strategist
Mariam believes that real systemic change happens when you intentionally include the voices of all stakeholders in a decision-making process. She has an MBA in Marketing and Innovation Management from North Carolina State University where she was active in the school’s B Corp and Sustainability Collaborative. She also practices photography, textile dyeing, book binding, and co-created a lifestyle apparel brand during the pandemic.
Chia-Ying Lin
Designer
Chia-Ying is driven by design as a way to investigate cultural conversations around art, media, and technology. With a strong background in cultural production, she brings a diverse skill set and ability to think critically from different perspectives to every project. Chia-Ying holds a BFA and MFA in Communication Design from Parsons and Pratt Institute.
Jen Louie
Senior Strategist
Jen’s curiosity and passion for humanity drives her to continuously learn and explore better solutions for the problems around us. She brings that same curiosity and work ethic to help our teams execute smart, impactful work. Prior to joining BBMG, Jen worked at AMP Agency in Seattle.
Cerrone Lundy
Head of Strategy
Cerrone believes that there is nothing more amazing than seeing people reach their full potential. Whether he’s helping people unlock their potential or helping organizations and brands address systemic barriers, it’s all part of making a better world. His professional experience runs the gamut of management consulting, to brand strategy, to nonprofit consulting, to advertising, to innovation and he’s no stranger to the value of bringing a divergent perspective into a room.
Robin McCaffrey
Head of People and Operations
Robin helps guide and mentor our team and keep all things moving in a positive direction behind the scenes. After studying Advertising Design at the School of Visual Arts in NYC, she worked her way up the ranks at advertising, marketing and branding studios in New York City and Vermont, starting in the production department and ultimately becoming Chief Operations Officer at JDK Design.
Elise Merriman
Senior Account Director
Elise is passionate about leveraging the power of brands to address real human needs, shape culture, and create value. She has developed and managed purpose-driven campaigns and projects across a variety of issue areas, from food insecurity and education access to the future of work and immigrant justice. Previously, she worked in the Studio of fellow B Corp, NationSwell, and at Phil & Co., a social impact agency.
Bryan Miller
Chief Financial Officer
Bryan spent twelve years on Wall Street, navigating between theory, strategy, and execution as well as the ever-present unknown. He’s our go-to problem solver and helps us all to thrive, as people and professionals. Bryan is also BBMG’s main ambassador to the B Corp community, and a Founding Board Member of B Local NYC.
Jess Pitera
Head of Creative
Since joining BBMG in 2010 Jess’s work has included leading the Shorty Award-winning design of ASPCA’s anti-puppy mills campaign and directing the launch campaign for an inclusive DTC apparel brand for Garnet Hill. She’s also guided brands like J&J and Burton to bring smart, mission-driven ideas to life.
Erika Pontes
Senior Strategist
Erika is passionate about bridging the gap between people, planet and prosperity for an equitable, just and sustainable future. Her work at BBMG has included consumer research, sustainability strategies, and campaigns where she brings her knowledge from Pratt Institute’s Sustainable Design program and her studies at Parsons Paris –The New School’s master’s program. Prior to delving into sustainability and impact branding, Erika managed digital campaigns for The New York Times and LinkedIn and also launched a secondhand fashion e-commerce site to fuel the circular economy.
Amy Speck
Strategy Director
After working for Y&R and Havas Worldwide creating data-driven strategies and media plans, Amy got her masters in branding from the School of Visual Arts. Before joining BBMG she worked as a strategist at a brand and innovation consultancy that specializes in consumer research and insight-driven strategy.
Hannah Thomas
Strategy Director
Hannah aims to thoughtfully disrupt the status quo. She’s helped clients to enliven public spaces, center Black women and girls in philanthropy, build momentum around criminal justice reform, grow support for sustainable agriculture, and much more. She has a background in film and honed her nonprofit branding and communications expertise at Big Duck.
Annie Yang
Senior Designer
Annie is passionate about using design as a language to create awareness, drive understanding, shape perceptions – and inspire meaningful action. Her experience includes design for corporate clients in her time at Conran Design Group, and she honed her talent for telling human-driven stories using design through her work with the Museum of the City of New York, Chinese-American Planning Council, and Hudson Guild. Annie’s been dragon-boating since 2018.
Paul Zannelli
Head of Accounts
Paul has worked in client partner roles at a variety of agencies. Prior to joining BBMG, Paul held a leadership position at global sustainability consultancy Salterbaxter. He has managed sustainability strategy, reporting, goal setting, and communications projects for clients across sectors. He holds a Master’s in Sustainability Management from Columbia University.
We show up every day to do work that matters for a future we want.
Since 2007 we’ve been certified as a B Corp for our commitment to social and environmental responsibility and driving a global movement of people using business as a force for good.
