Trimtab
Pushing the Front Edge of Impact Finance
The team at Trimtab knows they’re misfits. In the world of impact investing and catalytic capital, their approach is unique, even a bit quirky. And while they had a name and in-depth explanations of their belief that capital should create, not just just extract, they needed to boil that vision into a clear brand idea and expression. A brand as unique and breakthrough as their paradigm-shifting investment model.
By listening deeply to the goals and aspirations of their team and founding investors, we learned that beneath the details of market opportunities and investment criteria there lies a shared commitment to not just doing good but actually pushing the front edge of possibility in impact finance. To provide the infrastructure and community for other rebellious investors to join in and shake up the system. With clarity on their vision, we helped Trimtab give voice to what they are – an unapologetically impact-first financial institution — a living experiment in financial systems change.
Brand Positioning
Messaging & Tone of Voice
Brand Logo & Design
Brand Assets & Guidelines
Website Design
Experiment boldly. Invest thoughtfully.
To launch the new brand, we completely reimagined their investor deck and created a simple website for them to introduce themselves. The compositions reflect the nature of their work—bringing people and ideas together to build systems change. It’s a call to action to create with us and build the possibility.
What joyful capital can create.
We wrapped it all up in a brand guide that outlined Trimtab’s new story, voice, messages, and design expression. Now Trimtab is ready to be known beyond the word of mouth of their early investors and step out as what they truly are: a joyful, living experiment in systems change.
Some people are not going to like this brand, and I’m very excited for that – it’s not for them. I feel very proud of the work. It will be a helpful weathervane for us.