Podcast: The Sound of the Genuine
"There will be no systemic or structural change, without personal change." -Jay Coen Gilbert, B Lab
From education to circularity to racial justice to wildlife conservation, our team at BBMG is lucky to get to work with organizations and brands making a difference on issues that fire us up personally.
Because when we can bring our personal passion into our day to day work, that means making a life, not just a living.
It’s in that spirit of reflection and celebration of twenty years of purposeful work that we’ve launched a new season of our podcast where we’ll be digging into many of those issues – the things that can’t wait – with amazing people and organizations we’ve partnered with over the years.
To kick things off, our founding partner Raphael sat down with three dear friends, mentors, and BBMG role models – Rha Goddess of Move The Crowd, Jay Coen Gilbert of B Lab and Imperative 21, and Lara Galinsky of Unfinished.com’s Project Liberty – to reflect on where they’ve been and what they’ve learned, about business and about themselves, over the years.
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For each of them, so much comes back to the importance of personal acceptance, mutual relationships, and starting where you are. As Lara put it, “Earlier in my career, I had Purpose as a capital P, where I had this idea that you had sort of like a mission. But now as I’ve gotten older, and hopefully wiser, I believe purpose actually lives in lots of lowercase ps. It’s really about the small stuff. And the small stuff adds up to the bigger stuff.”
This resonates with us deeply, the idea that personal change and local change, change within one community or one company, has a way of rippling outward and laying the groundwork for meaningful, systemic change. That feels… doable, right? Especially when you look back twenty years and see just how far we’ve all come.
Our Guests:
Rha Goddess, Founder and CEO of Move The Crowd and author of the book The Calling. For Rha, a terrifying personal experience prompted her to follow her calling to coach others to be their most genuine selves. “My work is about helping to build the capacity for people to come home to the truth of themselves, to be themselves more authentically, and thereby create and deliver on their unique contribution. If we could do that in mass, we would really get the world we want.” Read Rha’s Open Letter to My Beloved White Male Allies.
Lara Galinsky, Founder & Social Impact Strategist at The Genuine
And the Senior Director of Impact Innovation at Project Liberty. For Lara, living a purpose-driven life starts with listening for the “sound of the genuine,” as the author and theologian Howard Thurman describes it. It’s about having organic openness to where you can make a genuine impact, and having radical acceptance for that which you cannot control.
Jay Coen Gilbert, Co-Founder of B Lab, Imperative21, and White Men for Racial Justice. He’s learned that any meaningful cultural, systemic change has to start with personal change. “And don’t think of that as making it smaller,” he says. “It’s actually a portal to the biggest change you can make.” Most recently that’s come to bear in his work founding White Men for Racial Justice, an anti-racist pro-justice community of practice rooted in personal transformation, relationships of mutual accountability, and taking action in our spheres of influence. Learn more about Jay’s work:
If you aren’t already a subscriber, get more of The Future We Want by clicking here or looking us up on any of your favorite podcast platforms.
The Future We Want is produced by Liz Courtney.
Sound editing and music is by Go Destroy Art.
