Resale, thrifting, and vintage shopping have long been a part of our economy, especially in the fashion world. But today a confluence of technological, economic, and environmental factors has apparel recommerce growing in popularity. A recent story in Forbes notes the resale market is projected to double in the next 5 years, reaching $77 billion.

And with its rise, the opportunity for brands to own the full circle of their products’ life cycle is here – and the benefits are many.

To help guide the way, Recurate, a tech company that empowers brands and retailers to launch an integrated resale channel, partnered with BBMG to bring you Circular Fashion is Now, a deep dive on the opportunities for brands to lead the circular fashion movement.

“This consumer report quantifies the tremendous opportunity of brand-owned resale,” said Karin Dillie, VP Partnerships at Recurate. “The numbers are clear – brands who launch in-house resale programs can create substantially more loyal, more frequent customers than brands who don’t.”

Download the report to access:

• Global consumer data on recommerce preferences
• A profile of your recommerce design target: The Circulars
• Data-backed benefits of brand-led recommerce
• A how-to on getting started with recommerce with examples of brands who are leading the movement today

So read on, and together let’s close the loop in fashion waste and grow our brands while we’re at it.

Get the Report