The ocean absorbs about a third of human-caused climate emissions, provides 50% of the oxygen we we breathe, 15% of the animal protein that we eat, and it can be as much as 50% of the food source for many nations. It also provides livelihoods for some 3 billion people globally in the “blue economy.”

And yet, at this moment, UNESCO says that it’s possible we’ll lose 50% of marine life and species by 2100, and the UN Environment Programme says that there will be more plastic in the ocean than fish potentially by 2050.

Protecting the ocean and harnessing its potential for humanity is crucial for our very survival, yet so many people have very little understanding of its wonders.

With that in mind, we invited two experts we’ve worked with over the years to talk to us about the role of brands and storytelling to capture imaginations and shift consumer behavior to protect and regenerate the ocean. At a time when progress on climate action feels so fraught, it’s exciting to be reminded of the great frontier of possibilities that lies beneath the blue.

Tune in to learn:

• The many ways humanity is inextricably linked to the ocean
• How to make distant (and sometimes mysterious!) issues exciting and relevant for people
• The win-win of sustainable seafood and the role of product certifications

Listen on: Apple Podcasts | Spotify | Google Podcasts | Pandora

Our Guests:
Vikki Spruill is President and CEO of the New England Aquarium and its research and conservation institute powering science and education to advocate for vital and vibrant oceans.

Nicole Condon is US Program Director at the Marine Stewardship Council, working to protect and promote sustainable seafood at every level – from the ocean to our dinner plates.

At BBMG we’ve had thrilling opportunities to dive deep into ocean conservation and the blue economy through our work over the years with OceanX, Marine Stewardship Council, Ocean Conservancy and others. Time and again this work reminds us just how much remains unknown about the wonders of the ocean, and how in order to inspire the next generation to protect the ocean, to choose sustainable seafood, and to pursue environmental science careers, we have to first help them understand the awesomeness of the ocean.

If you aren’t already a subscriber, get more of The Future We Want by clicking here or looking us up on any of your favorite podcast platforms.

The Future We Want is produced by Liz Courtney.

Sound editing and music is by Go Destroy Art.