Erika is passionate about bridging the gap between people, planet and prosperity for an equitable, just and sustainable future. Her work at BBMG has included consumer research, sustainability strategies, and campaigns where she brings her knowledge from Pratt Institute’s Sustainable Design program and her studies at Parsons Paris –The New School’s master’s program. Prior to delving into sustainability and impact branding, Erika managed digital campaigns for The New York Times and LinkedIn and also launched a secondhand fashion e-commerce site to fuel the circular economy.