Briana Quindazzi

Strategy Director, Rock and Roller, Red Sauce Joint

Briana leads a variety of brand innovation projects for BBMG clients, including high-profile assignments for eBay, Eileen Fisher, Getaround, NBCUniversal and Rodales.com. Prior to joining BBMG, Briana served as Account Executive in the CSR practice at Ruder Finn, where she helped develop and implement the internal and external communications for PepsiCo’s national recycling program and Novartis’ nonprofit malaria initiative — the largest CSR program in the developing world. She graduated Summa Cum Laude from Northeastern University with a degree in International Business and French.

 

What was it like starting out at a French design firm?

I majored in international business because I wanted another perspective. I was working for this firm in Paris called Western Design, helping them revamp their Web site and their marketing plan. I identified opportunities for them in sustainable design and architecture. And from there I researched all different types of work being done in the environmental and social fields. It quickly became clear that I wanted to join this movement and do this kind of work.

What inspired you to start a blog about green fashion?

My best friend is a full-time fashion blogger with stunning personal style.  She and I decided to join forces and start Green House of Fashion to unify and celebrate our distinctive kinds of expertise. I love that GHoF (as we lovingly call it) allows me to tap into my creative side in a less restrictive environment than the corporate world.  To be perfectly honest, I was also looking for a good excuse to explore the fabulous shopping scene of New York City!

What’s the most exciting thing about BBMG?

Everyone here is so genuinely committed to making the world a better place, one step at a time. This motivation comes through in the authentic and warm culture here. From the moment you walk in the door, you can tell that everyone is happy to be here and happy to be doing this good work.

What’s one thing I might never guess about you?

I love to play tennis! I grew up playing with my whole family and try my best to keep it up, though living in the city makes it a bit tricky. My friends always make fun of me because I try to treat tennis like a pick-up sport, randomly challenging people that I see playing or trying to set up matches with strangers.

Any guilty pleasures?

I would have to say sleeping in on the weekend is my biggest guilty pleasure. By the time I finally drag myself out of bed, I feel so bad about how much of the day I’ve “wasted,” yet at the same time those drowsy morning hours are so relaxing and peaceful. So, I don’t think I’ll be changing this ritual anytime soon.