OceanX
Making Ocean Exploration More Exciting Than Space
As world-renowned broadcaster and naturalist, David Attenborough, puts it, no one will protect what they don’t care about and no one will care about what they have never experienced. With the rise of urbanization, we are increasingly becoming an indoor species and spending less time outdoors in our forests, savannahs and the ocean, never experiencing its wonders and beauty. Now more than ever, we are at risk of humanity losing touch with the ocean. And if we lose that connection, the next generation won’t be interested in protecting it.
Dalio Ocean Initiative partnered with BBMG to help launch a first of its kind media organization, comprised of a network of fearless ocean explorers and scientists, state-of the-art research vessels, submersibles and helicopters and expert filmmakers all in service of discovering and experiencing the ocean unknown to serve humanity. Inspired by how NASA captured the imagination of an entire generation around space exploration, we aimed to make ocean exploration just as iconic for this generation and make them fall in love with it through a new brand: OceanX.
Audience Research
Brand Strategy
Brand Design
Naming
Brand Identity & Guidelines