The most recognized organization you’ve never heard of
In 2017, Americans for Responsible Solutions had a unique challenge. They were having more impact in the fight against gun violence, support was growing, and the election of Donald Trump had emboldened their allies to speak up. And yet, the organization was not widely recognized beyond the Washington DC Beltway. Most Americans could not recall the brand—despite the love and respect they held for its co-founders, former Congresswoman Gabrielle Giffords and Navy combat veteran and retired NASA astronaut Captain Mark Kelly.
The team partnered with BBMG to reveal a brand idea and identity that matched the character, ambition and impact of their work. One that honored how and why they show up each and every day.
- Research & Insights
- Brand Strategy
- Tone, Voice & Messaging
- Brand identity & guidelines
- Brand asset design