Redefining the Future of Learning
Founded as a textbook publisher in 2007, Cengage was on a mission to challenge expectations in higher education and lead the industry through dynamic change. As the very nature of learning was being transformed by dramatic shifts in demographics, technology and the demands of a new economy, the company needed to deliver on a big pivot: “How might we shift our core business from textbook publisher to digital learning enhancer that delivers the most accessible, forward-thinking and impactful learning experiences in the world?”
Cengage partnered with BBMG to build a bold new brand strategy and creative design to reflect the company’s digital evolution, embody its innovative culture and deliver on its commitment to placing the learner above all.
- Research & Insights
- Brand Strategy
- Copy & Art Direction
- Tone, Voice & Messaging
- Brand Identity & Guidelines