The Local

Creating a New Retail Concept

CHALLENGE

When the private equity team behind this bold new retail concept approached BBMG, they had a clear vision—bring a sense of ease and joy to the possibilities of sustainable living—but they lacked a name for the new store, a differentiated brand position and a creative strategy for bringing it to life.

INSIGHT

We seized on the company’s unique curatorial approach and its commitment to the local movement: helping consumers discover sustainable goods and services, yes, but also peers, designers and nearby events.

SOLUTION

After creating and vetting dozens of names, we recommended The Local for the obvious way it honors the essence of the retail mission. Then we developed the store’s “signature sustainability,” an aesthetic blend of beauty, simplicity and playfulness. Stylish and substantive. Relaxed and authentic. A creative mix of artisanal craftsmanship and modern sensibility perfectly tuned to introducing The Local.

“BBMG showed remarkable creativity given our sweeping vision and grand challenges. We always felt they had our goals firmly in mind, and they never hesitated to offer meaningful insight, guiding strategies and delightful creative work. Highly recommended.”

J.R., Founding Partner

 

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