Williams-Sonoma, Inc., the premier specialty retailer of home furnishings and gourmet cookware in the United States, hired BBMG to better articulate its sustainability story. After auditing initiatives to date and facilitating several internal discussions, BBMG created a new communications framework for the company’s CSR/sustainability efforts. We demonstrated that CSR/sustainability can, and should, be a driver of brand value and brand innovation.

“There are so many dimensions to our CSR story as we look to redefine what it means to make responsible, high quality home furnishings that are beautiful, simple and accessible. BBMG worked extremely well within our constraints and helped us develop a clear, compelling way to articulate both our responsibility and our opportunity as we look at integrating sustainability across our brand portfolio.”

—Christina Nicholson
Director of Sustainable Development, Williams-Sonoma, Inc.