Born out of a deep commitment to innovate beyond toxic petroleum-based materials, harmful sealants and the harsh working conditions of the global mining industry, Brooklyn-based IceStone provides the most sustainable — and the most beautiful — durable surfaces on the market. But boasting the first durable surfaces to earn Cradle to Cradle Gold Certification is not a sufficient marketing strategy, so IceStone turned to BBMG to help differentiate its brand and design more effective messages to engage fabricators, architects and designers.
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