Live Fully. Play Long.
From its very first days in a Southern California garage, Prana was born with a vision to unite the yoga and climbing communities in a singular lifestyle brand that could outfit and inspire adventurous spirits everywhere.
When the company was acquired by Columbia Sportswear in 2014, the brand partnered with BBMG to meet a profound and exciting challenge: “How might we honor our authentic heritage and leverage our deeply-held values as we grow in the mainstream marketplace?”
Through in-depth consumer ethnographies and national survey research, BBMG revealed shared aspirations, passionate pursuits and a common desire for a brand that would enhance the style, performance and experience of all of life’s adventures—from an early morning yoga class to lunch-break surfing expeditions to spontaneous weekend hikes, rides and climbs.
- Research & Insights
- Brand Strategy
- Tone, Voice & Messaging