Webinar: The Aspirationals: Shifting Sustainability from Obligation to Desire

NEW YORK – June 2, 2014 – Following the release of the 2014 Aspirational Consumer Index, BBMG and GlobeScan today announced they will co-host a free webinar to help companies understand the latest data points and what they mean for driving growth and positive social impact by engaging Aspirational consumers. The webinar will feature Chris Coulter, president of GlobeScan, and Raphael Bemporad, co-founder and chief strategy officer of BBMG. Jennifer Kho, U.S. editor for The Guardian’s “Sustainable Business” section, will moderate.

Discovered in 2013, Aspirationals are a powerful new segment representing nearly 2 billion consumers worldwide who are looking to unite style, status and sustainability, offering a profound opportunity for those looking to scale sustainable consumption. You can learn more about the research at TheAspirationals.com.

Complete webinar details may be found below.

Title: The Aspirationals: Shifting Sustainability from Obligation to Desire

Date: Wednesday, June 25, at 11:00 am EST / 8:00 am PST / 4:00 pm GMT

Chris Coulter, President, GlobeScan
Raphael Bemporad, Co-founder, Chief Strategy Officer, BBMG

Jennifer Kho, U.S. Editor for The Guardian Sustainable Business

Moderated by The Guardian Sustainable Business and featuring experts from BBMG and GlobeScan, this webinar features highlights from the just-released 2014 Aspirational Consumer Index, a new study tracking the rise of more than 2 billion Aspirational consumers globally who unite style, social status and sustainability to redefine consumption. We’ll explore the demographics, psychographics, key sustainability behaviors and brand preferences of this influential segment and outline five ways to reach, engage and unleash the Aspirationals to drive business growth and positive social impact.

Registration (free): https://globescanevents.webex.com/globescanevents/onstage/g.php?t=a&d=666622869