We humans are emotional creatures. That’s why we love a good yarn. And why narratives follow a typical arc (beginning-middle-end) that pits heroes against villains and keeps us in suspense until there’s tidy resolution.
CSR stories are not so neat, oh no. But they are emotional. And many feature ordinary people doing extraordinary things. At BBMG, we believe in moving beyond data points and pull quotes. Our research shows that only 4% of New Consumers turn to CSR reports, after all.
That’s why we’ve developed a new set of strategies to tell more meaningful stories and to involve leadership teams in living those stories.
Want to learn more about creating immersive, memorable and game-changing CSR stories? Join Senior Strategist Devon Douglas on May 17 at the 2012 VolunteerMatch Client Summit in San Francisco.
Chances are, you have a greater story to tell.


