BBMG Leads Innovation Workshop at SXSW Social Good Hub

During SXSW Interactive last week BBMG was privileged to design and facilitate an innovation workshop on behalf of the conference’s Social Good Hub, a two-day track presented by the United Nations Foundation and in honor of Eve McArthur, who was a long-time SXSW staffer and advocate for ending domestic violence.

We co-hosted the two-hour session—titled “How to Make Your Message Make Change”—with the National Center on Domestic and Sexual Violence. More than 100 social entrepreneurs, planners, creatives and technologists divided into teams led by mentors to workshop concepts for preventing domestic violence. In the process, we led participants through various protocols for establishing empathy, identifying key audiences, creating messages and developing prototypes for new programs or campaigns. Then we prepared and shared our pitches. Six dynamic platforms emerged, each with tremendous potential to move the needle on domestic and sexual violence.

“SXSW has gotten so big it was great to have a dedicated track for those who care about creating positive social impact,” said Mitch Baranowski, BBMG’s chief creative officer, who led the workshop design. “And this is a very complex issue. That said, in just two hours it was inspiring to see what the groups created given the inputs and exercises. We’re definitely walking with some viable, disruptive concepts. And that was the point. It was an honor to be involved.”

Our thanks to NCDSV team for bringing their subject matter expertise: Debby Tucker, Executive Director; Gail Parr, Board Treasurer; Valinda Bolton, a former staff member; and Fran Danis, Board Chair Texas Council on Family Violence. Our thanks also to the accomplished entrepreneurs and strategists who joined us as facilitators: Yoni Block, Interlude; Adam Butler, The Butler  Brothers; Tara Roberts, Girl Tank; and John Weiss, Human Design. A final shout-out to BBMG’s Maddie Young on worksheet design.

Debby Tucker, Executive Director of the National Center on Domestic and Sexual Violence, with BBMG's Mitch Baranowski.

Debby Tucker, Executive Director of the National Center on Domestic and Sexual Violence, with BBMG’s Mitch Baranowski.



Our friend Michelle Mullineaux of Blue State Digital helps participate and lead a team.



Tara Roberts, founder of GirlTank, helps lead her team during the workshop.