Ahold and Daily Table Join BBMG for Food Waste Innovation Workshop

Workshop Aug. 14 at Food Marketing Institute’s Global Sustainability Summit

NEW YORK— Wednesday, July 23, 2014—How might we sell more food that today is considered “unsaleable”? How might we calibrate donations and discounts to better serve the millions of consumers who are “food insecure”? How might we inspire our customers to compost and/or better right-size their meals at home so we reduce waste?

These questions will guide BBMG’s innovation workshop at FMI’s 2014 Global Sustainability Summit. Joining to anchor the conversation and facilitate idea generation will be:

  • Jihad Rizkallah, VP Responsible Retailing, Ahold USA
  • Doug Rauch, Founder/CEO, Daily Table
  • Mitch Baranowski, Founding Partner & Chief Creative Officer, BBMG

Titled “Disrupt & Delight: Rethinking Food Waste,” the workshop is designed to unite multi-disciplinary teams from participating brands and retailers to explore consumer food trends and reveal new opportunities to reduce food waste, create business value and inspire participation, innovation and positive impact.

“Like few times in history, our food system is experiencing unprecedented challenges as well as unlimited opportunities for innovation and positive impact,” said BBMG’s Baranowski. “As a nation, we waste 40 percent of the food we produce. Much of that happens before it arrives in-store and after we take it home. We’re honored to be partnering with Ahold and Daily Table to facilitate the critical conversation around reducing food waste and addressing our nation’s food insecure.”

Working together, workshop participants will create and share new business ideas and campaign concepts to inspire action.

Overview:
“Disrupt & Delight: Rethinking Food Waste”
Food Marketing Institute’s Global Sustainability Summit
Boston, MA
Thursday, Aug. 14, 2014

More information: https://www.fmi.org/forms/meeting/Microsite/2014TPASustainabilitySum,2

Register to Attend

Who should attend:

  • Chief executive officers
  • Chief marketing officers
  • Chief innovation officers
  • CSR/sustainability directors
  • Supply chain/operations directors

About BBMG
Founded in 2003, New York-based BBMG is a globally recognized brand innovation firm dedicated to creating disruptive business solutions and delightful brand experiences that help clients drive revenue and positive social impact. By integrating branding with sustainability expertise and innovation strategies, BBMG helps organizations identify growth opportunities, forge new markets, create new brands and drive real culture change. Recent clients include adidas, Earthbound Farm, eBay, Eileen Fisher, Johnson & Johnson, L’Oréal Paris, MillerCoors, NBCUniversal, Samsung, Seventh Generation and Target. For more please visit http://www.bbmg.com/