Category Archives: Branding and Marketing
A Daily Reminder To Think Creatively and Sustainably
Last month Coca Cola and the World Wildlife Foundation unveiled a billboard in the Philippines that uses a thriving species of Fukien tea plant that absorbs air pollutants. Each plant used on the billboard can absorb about 13 pounds of … Continue reading
What a Detroit Supper Club Teaches Us About Co-Creativity
Has the term “crowdsourcing” got you feeling a little cheap recently? Yeah, we know how you feel. It isn’t that there aren’t great companies out there using crowdsourcing as an engaging tool to solicit consumer input. But, there are … Continue reading
Check Out That View: BBMG’s NYC Studio Featured in The Wall Street Journal
What better way to start the workweek after a long holiday weekend than to find your workspace featured as The Wall Street Journal’s “Office of The Week?” That’s just how Tuesday, May 31st started for us. In a piece entitled … Continue reading
Share and Share Alike
Wednesday, May 25th: Another ho-hum afternoon for most folks, but for supporters of collaborative consumption and the sharing economy, it was an afternoon to enjoy victories both large and small as P2P car-sharing service and BBMG client, Getaround won the … Continue reading
BALLE Taps BBMG for Brand Strategy
BBMG, the brand innovation firm dedicated to creating and promoting sustainable brands, has teamed up with the Business Alliance for Local Living Economies (BALLE): a network of independent, socially minded businesses that use sustainable practices to build healthy, thriving communities. … Continue reading
When a Little Bit of Cardboard (and Innovation) Goes a Long Way: Seventh Generation’s New Natural 4X Laundry Detergent Leads the Way for Sustainable Packaging
Over the past few months, I’ve had the privilege of working with Seventh Generation, a leader in the green cleaning industry. I’ve always admired their brand for authentically wiring sustainability into everything they do, a strong commitment that has led … Continue reading
Earth Day: An elementary school relic? Or an important call to action?
I’ll never forget the year I won the fourth grade Save the Whales poster contest. I meticulously drew out a massive humpback whale (copied from the encyclopedia, of course) and used every shade of blue in my Crayola 64 pack … Continue reading
Eco Fashion Advocate Summer Rayne Oakes Enters The Green Room
In exclusive interview, Oakes talks with BBMG about the intersection of design and sustainability In the latest episode of The Green Room, BBMG’s Mitch Baranowski chats with Summer Rayne Oakes: author, eco-model, environmental activist and founder and CEO of Source4Style. … Continue reading
BBMG’s Green Room Features SnapGoods CEO Ron J. Williams
Exclusive interview explores how the access economy can help both consumers and retailers Brand innovation firm BBMG today launches the third episode of The Green Room, its original online series of one-on-one interviews with leaders of the green economy. In … Continue reading
Forget the Treehuggers?
Not entirely. But in his first expert blog post for Fast Company, BBMG’s Mitch Baranowski shares five strategies for engaging the less stereotypical green consumer. To thrive in the years ahead, sustainable brands will need to shift focus from the … Continue reading
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