Category Archives: Branding and Marketing
Hot Off the Internet: New Nordic Naturals Competition
After several months behind the scenes, we’re excited to share our work with Nordic Naturals on the What’s Essential campaign, aimed at creating user-generated stories inspired by the brand’s natural essential oils. Our team helped to create and develop the identity … Continue reading
10 Things I Learned at the What’s Next Conference (#whatsnextdc)
Spent all day Monday shuttling between ballrooms at George Washington University’s Marvin Center to hear a range of speakers, some great, some meh. Thanks to the mad team at Green Buzz for hustling and pulling the event together, and for … Continue reading
The Journey to BBMG
Sometimes, the greatest opportunities are where you least expect to find them, and the intersection of business and the environment is no exception. In fact, I think this intersection represents the single greatest opportunity of our time, but I didn’t … Continue reading
Celebrating 100 Grand: What We’ve Learned from 100,000 Consumer Ideas
Three cheers for co-creativity! As 2011 draws to a close, we’re celebrating generating more than 100,000 ideas in The Collective, BBMG’s proprietary community of New Consumers. More than an exciting milestone, these 101,241 ideas (to be exact) are powerful proof … Continue reading
Video: BBMG & Getaround Unveil New Campaign at Sustainable Industries Economic Forum
At last week’s Sustainable Industries Economic Forum, our very own Mitch Baranowski took the stage with Getaround cofounder Jessica Scorpio to unveil our recent rebrand for the car-sharing startup. Getaround–which won both the BBMG Collective Prize and TechCrunch Disrupt–is “a team of successful … Continue reading
SXSW Eco Keynote Livestream
Tune in tomorrow, Tuesday, October 4th at 4 PM, for a livestream of Alex Steffen’s SXSWe keynote! One of the world’s leading voices on sustainability, social innovation and planetary futurism, Steffen will address the challenge of living on a rapidly … Continue reading
Devon Douglas Joins BBMG from Walmart’s Sustainability Team
BBMG announces the addition of Devon Douglas as senior strategist charged with delivering bold concepts and creative solutions for clients such as Earthbound Farm, Seventh Generation and Brown-Forman. Douglas comes to BBMG’s studio from Walmart—where, as senior manager of sustainability … Continue reading
Core77 Design Awards 2011: BBMG Gets a Notable Nod
We were there! For its inaugural year, the 2011 Core77 Design Awards celebrated the richness of the creative profession. Among winners including IDEO and Frog, we received a Notable Professional nod in the Strategy/Research category for our groundbreaking report, Unleashed: … Continue reading
Community College as Disruptive Innovator? Sneak Peek at Rebranding LaGuardia Community College
Somewhere along the way, community colleges — once cited as disruptive innovators in higher education — lost their edge to clichés that dominate the landscape today: The sky’s the limit! Achieve your dreams! Anything’s possible! Gail Mellow, President of LaGuardia Community … Continue reading
A Daily Reminder To Think Creatively and Sustainably
Last month Coca Cola and the World Wildlife Foundation unveiled a billboard in the Philippines that uses a thriving species of Fukien tea plant that absorbs air pollutants. Each plant used on the billboard can absorb about 13 pounds of … Continue reading
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