Author Archives: Scott Ketchum
Nothing Is Ever Finished. A Lunch Talk from Eddie Opara.
The BBMG design team visited our friends at Hyperakt last Friday for an inspiring #lunchtalk from Pentagram’s Eddie Opara. Opara merged his studio, Map Office, with Pentagram in the fall of 2010—becoming the first partner to join the firm since … Continue reading
Engage Employees in Sustainability for Happier, Healthier, More Productive Workforce
Drawing on recent Walmart experience, BBMG shares a new how-to guide titled “Green the Team” Brand innovation firm BBMG today releases Green the Team, a starter guide outlining the practical steps companies can—and should—take to promote a happier, healthier … Continue reading
A Daily Reminder To Think Creatively and Sustainably
Last month Coca Cola and the World Wildlife Foundation unveiled a billboard in the Philippines that uses a thriving species of Fukien tea plant that absorbs air pollutants. Each plant used on the billboard can absorb about 13 pounds of … Continue reading
Dynamic Identity Systems: Trend or An Evolution In the Principles of Logo Design?
There has been a lot of talk lately about a rising “trend” in the branding world, the dynamic identity—a logo that has multiple iterations with each expressing unique qualities of a brand. While we’ve seen this approach used occasionally in … Continue reading
Congrats Dept.: Getaround Takes BBMG Collective Prize
Getaround wants to allow car owners to make money on their idle vehicles while easing traffic congestion and reducing greenhouse gas emissions. On Wednesday, the Bay Area startup got a boost in bringing its peer-to-peer carsharing service to the masses. … Continue reading
Whoosh! Cyclones Descend on BBMG Studio
Being proud graduates of the Iowa State University design program, Molly Conley and I were delighted to host a group of undergrads for a discussion on BBMG’s approach to sustainable design and co-creativity with our online community, The Collective. After … Continue reading
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