Author Archives: Mirm Kriegel
Community College as Disruptive Innovator? Sneak Peek at Rebranding LaGuardia Community College
Somewhere along the way, community colleges — once cited as disruptive innovators in higher education — lost their edge to clichés that dominate the landscape today: The sky’s the limit! Achieve your dreams! Anything’s possible! Gail Mellow, President of LaGuardia Community … Continue reading
Unleashing Generosity: How Nonprofits Can Leverage New Consumers to Scale Their Impact
Recently, our firm released insights and takeaways from our latest report, UNLEASHED: How New Consumers will Revolutionize Brands and Scale Sustainability. As the title suggests, the primary audience for this study is marketers intent on scaling sustainability and mainstreaming green. And … Continue reading
This Year, Thinking Small Is ‘Good Enough’
‘Tis the season of resolutions, and at the top of my list this year: to simplify. In every way. That means de-cluttering, drafting realistic To Do lists, being less precious and drawing inspiration from the simplest ideas. It also means … Continue reading
Do Goodery abounds in Brooklyn
It’s been almost 3 months since we made the move across the river to our new digs in Dumbo; the last remaining boxes have just been emptied, stomped on and carted away into recycling oblivion. With our feet now firmly … Continue reading
So Long, Farewell, Auf Wiedersehen, Sayonara
On Thursday night we paid homage to two amazing colleagues, Dannae and Sayaka (aka D and Saki), who are both leaving for really cool far-off places (Germany and Japan – sniff, sniff). And in typical BBMG style, we did it … Continue reading