Author Archives: Mirm Kriegel

Community College as Disruptive Innovator? Sneak Peek at Rebranding LaGuardia Community College

Somewhere along the way, community colleges — once cited as disruptive innovators in higher education  — lost their edge to clichés that dominate the landscape today: The sky’s the limit! Achieve your dreams! Anything’s possible! Gail Mellow, President of LaGuardia Community … Continue reading

Posted in Branding and Marketing | 3 Comments

Unleashing Generosity: How Nonprofits Can Leverage New Consumers to Scale Their Impact

Recently, our firm released insights and takeaways from our latest report, UNLEASHED: How New Consumers will Revolutionize Brands and Scale Sustainability. As the title suggests, the primary audience for this study is marketers intent on scaling sustainability and mainstreaming green. And … Continue reading

Posted in Co-creativity, Inspiration, Social Enterprise, Social Impact, Social innovation, Sustainability, Triple Value Proposition | Tagged , , , , , , | 2 Comments

This Year, Thinking Small Is ‘Good Enough’

‘Tis the season of resolutions, and at the top of my list this year: to simplify. In every way. That means de-cluttering, drafting realistic To Do lists, being less precious and drawing inspiration from the simplest ideas. It also means … Continue reading

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Do Goodery abounds in Brooklyn

It’s been almost 3 months since we made the move across the river to our new digs in Dumbo; the last remaining boxes have just been emptied, stomped on and carted away into recycling oblivion. With our feet now firmly … Continue reading

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So Long, Farewell, Auf Wiedersehen, Sayonara

On Thursday night we paid homage to two amazing colleagues, Dannae and Sayaka (aka D and Saki), who are both leaving for really cool far-off places (Germany and Japan – sniff, sniff). And in typical BBMG style, we did it … Continue reading

Posted in Inspiration, Uncategorized | 1 Comment