Author Archives: Mitch Baranowski
The Typewriter Is Holy
As a recovering journalist, loved seeing the Poemobile parked outside our Brooklyn studio last night.
10 Things I Learned at the What’s Next Conference (#whatsnextdc)
Spent all day Monday shuttling between ballrooms at George Washington University’s Marvin Center to hear a range of speakers, some great, some meh. Thanks to the mad team at Green Buzz for hustling and pulling the event together, and for … Continue reading
Sustainability Crash Course
Hats off to Debera Johnson, Founder and Director of the Pratt Design Incubator, and her colleagues at the Center for Sustainable Design Studies. They’ve put together one heckuva crash course on sustainability this Saturday, March 26. I hear student and … Continue reading
BBMG Partners with Fair Trade USA
Brand Innovation Firm Will Create New Consumer-Facing Campaign to Drive Awareness of Fair Trade. Fair Trade USA, the United States’ leading third-party certifier of Fair Trade products, has retained sustainable branding experts BBMG to create a new consumer-facing campaign. Slated … Continue reading
This Holiday Season, Conscious Consumers Are Spending Less But Giving More
So what will the environmentally conscious consumer be buying this holiday season? Not much, according to a new survey by BBMG, a New York brand innovation firm that focuses on sustainability. Environmentally conscious consumers in the United States “are spending less … Continue reading
Rare Conservation Taps BBMG for Brand Revamp
BBMG, the brand innovation firm dedicated to creating and promoting sustainable brands, has partnered with Rare, a conservation organization devoted to protecting imperiled species and ecosystems around the world. Rare—which pioneered using social marketing to drive attitude-shifting conservation campaigns around … Continue reading
Good vs. Evil: BBMG’s Big Brand Showdown at Digital Dumbo #21
Excited to be sponsoring DD#21 tomorrow night and celebrating the Dumbo area as New York’s Digital District. Don’t miss the Halloween-inspired throwdown between brands good and, eh, not-so-good. Props to our friends at Carrot Creative, The Jar Group and The … Continue reading
Dead Line Looming: Collective Prize Applications Due Oct. 31
As we approach All Hallows’ Eve, just a reminder that applications for BBMG’s Collective Prize are due by this weekend. Here’s the scoop (just in case): The business of making the world a better place depends on your business getting … Continue reading
Who says Dumbo’s not goat-friendly?
Outside Choice Cafe in Dumbo this morning, a goat took advantage of the dog parking stand outside. Buh-leeet!
BBMG Supports Walmart's Commitment to Clinton Global Initiative
Proud to share this update: NEW YORK (Sept. 22, 2010) – BBMG, the brand innovation firm dedicated to creating and promoting sustainable brands, has signed on to support Walmart’s public commitment to the Clinton Global Initiative (CGI), which revolves around … Continue reading
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