Raphael is a passionate champion for a new approach to brand innovation that uses sustainability to create shared value. “Our philosophy is simple: innovative brands will lead the way from a ‘what’ marketplace based on commodities to a ‘how’ paradigm based on shared values and relationships.”
An expert in brand strategy, innovation strategy, CSR/cause marketing and public affairs, Raphael has created national campaigns, drafted public policy, designed consumer and nonprofit brands, and managed communications for local, state and federal elected officials. Fluent in Italian and conversant in Spanish, his experience is international in scope and industry diverse. He has directed recent projects for clients such as adidas, Aveda, Brown Forman, Eileen Fisher, L’Oréal Paris, MillerCoors, Nestlé USA, NBCUniversal, Samsung and Target.
Prior to co-founding BBMG, Raphael served as communications director at Do Something, where he oversaw marketing, media relations and cause-related partnerships with Levi Strauss & Co., SEARS, Kenneth Cole and Rolling Stone. Raphael’s extensive background in political communications began as a press aide to Texas Governor Ann W. Richards. He then served as communications director for the Texas Democratic Party and Texas State Senator Rodney Ellis (D-Houston), and later as press secretary for U.S. Congressman Lloyd Doggett (D-Texas). He received his BA in Philosophy with honors from the University of Texas at Austin.