We build brands for humans

Nicole Pontes

Senior Strategist

Nicole’s passion is helping brands solve challenges that lie at the intersection of sustainability and innovation. Prior to joining BBMG, she worked at Havas Worldwide where she identified cultural trends that informed clients’ innovation pipelines, developed strategy for digital experiences and built narratives around clients’ sustainability accomplishments. She’s worked with clients such as Keurig Green Mountain, General Electric, Colgate-Palmolive and Chevron.

Nicole earned her Masters in Sustainability Management from Columbia University and a BA in Communications from the University of Pennsylvania. She is an avid proponent of the circular economy movement and runs an online thrift boutique, Truce, with the goal of diverting textile waste from landfills.