We build brands for humans

Nicole Pontes

Senior Strategist

“My mission is to ask clients the big questions—How does your brand help society? Why would we need you after an apocalypse? How does your brand create a sense of community? Some of my favorite moments in my job involve stepping out of my day-to-day world and into the homes and lives of the consumers we interview for our research. I love connecting the client to who their consumer really is, what their aspirations and values are as well as their fears and frustrations. Ultimately when we’re able to distill complex insights into simple, elegant and sexy strategy and creative, that’s a win for all of us—me, the team, the client, and their consumers.”

Nicole’s experience is rooted at Columbia University, where she earned her Masters in Sustainability Management. After graduating, she realized that the planet needed a seat at the table at that all-important starting point when companies and brands are developing new ideas, products, services, and campaigns. Since joining BBMG in 2014 Nicole has worked with clients such as The Rainforest Alliance, Planned Parenthood, PepsiCo, prAna, IKEA, Virgin, and CaringKind. Prior to BBMG, she worked as a strategist at Havas Worldwide, identifying cultural trends, conducting consumer research, building business cases for innovation pipelines, and building narratives around sustainability accomplishments. She also did prior stints at Young and Rubicam as well as Saatchi and Saatchi.