We build brands for humans

Naomi Heckroth

Senior Strategist

“We have a trust problem in our society today. I want to rebuild that trust one person, relationship, connection at a time. I get to coach clients from uncertainty to confidence, to enable them to shift culture and start a conversation through the things we use and interact with every day. I love that BBMG gives me the opportunity to meet amazing humans around the country, from all walks of life, to talk to them about how they live, what they care about or how to make life even better. No one person can change the world, but if each brand, each organization can nudge a little snowball forward, sooner or later it will be an avalanche of goodness.”

Naomi is a proud cross-category and cross-sector insights enthusiast because humans don’t just shop in one category or engage one sector. With an M.B.A. in Marketing and Social Enterprise from Indiana University, she joined BBMG in 2013 after working at the Federal Trade Commission’s Division of Consumer & Business Education deploying community engagement campaigns to educate and empower consumers on issues like healthcare policy, mortgage laws, and online privacy. She started her career as a political campaign staffer/junkie, traveling the country talking to voters about what issues they cared most about, and building organizations to get out the vote. Naomi believes voting is crucial to make your voice heard.