We build brands for humans

Naomi Heckroth

Senior Strategist

A self-described pragmatic idealist, Naomi is relentlessly curious about what makes people tick and is a human-centered design enthusiast.  Her sweet spot is revealing opportunities to change behavior and improve our everyday.  At BBMG, Naomi has led engagements for Johnson & Johnson, Nestlé USA and NBCUniversal and collaborated with several nonprofits and foundations.

Prior to BBMG, Naomi worked at the Federal Trade Commission’s Bureau of Consumer Protection where she implemented education campaigns for issues from online safety to healthcare literacy. Before the FTC, she worked on Capitol Hill and various political campaigns, including managing regional field operations for President Obama and Hillary Clinton.

Naomi earned an MBA from the Kelley School of Business at Indiana University and a BA in Political Science from the University of Wisconsin-Madison. But she’s never done learning.