“I’m on a mission to make sustainability and social impact sexy and to help make brands nicer. I enjoy listening to people to reveal new perspectives and helping clients find the courage to be bold and breakthrough with their brand. At BBMG I get to explore and create new ways of doing business, ways that are good for the world. It’s about reminding people that brands need humans. I especially like when we get to use the power and resources of big corporations to create positive change – that’s sexy and nice.”
Briana leads our strategy team at BBMG and is stationed in the San Francisco Bay Area. Since joining BBMG in 2011 she has worked with a wide range of nonprofit environmental and social justice clients and with for-profit clients including brands in the fashion, retail and CPG space. She built her brand strategy and social impact expertise working for PR and communications firm Ruder Finn where she launched PepsiCo’s national recycling program and worked on Novartis’ global program to help provide access to malaria medicine. Prior to that she did marketing for a socially responsible investment firm in Boston and worked at a design firm in Paris. Over the years she has also been a volunteer consultant for Net Impact.