Briana is passionate about harnessing the power of brands to drive business value and positive social impact. Originally from the east coast, Briana now acts as Strategy Director in San Francisco. Since joining BBMG in 2011, she has led a range of brand and innovation projects including brand strategy and positioning, advocacy and issue-based campaigns, employee engagement and CSR/cause marketing. Her clients have included: PepsiCo, L’Oreal Paris, Target, NBCUniversal, eBay, Walmart, Procter & Gamble, Planned Parenthood, Rainforest Alliance, Greenpeace USA, Breastcancer.org, The Case Foundation, Robert Wood Johnson Foundation, Origins, Earthbound Farm, Dr.Hauschka,, Eileen Fisher, prAna, Rodale’s and Getaround.
Prior to joining BBMG, Briana served on the CSR practice at Ruder Finn, where she helped develop and implement communication and engagement strategies for PepsiCo’s national recycling program and Novartis’ nonprofit malaria initiative — the largest CSR program in the developing world. She graduated Summa Cum Laude from Northeastern University with a degree in International Business and French.