We build brands for humans

Amanda Yogendran

Senior Strategist

“I’m on a mission to use brands to shift culture and capitalism. That means putting humans at the center of every client solution. I love being able to work with corporations, scrappy startups, grassroots nonprofits and huge foundations, all in the same week! I get to take what I learn from each and use it to bring out the best in each client. We push clients to think beyond quarterly goals, to be more ambitious, and to think about sustainability and social impact as a way of solving problems and operating rather than a box that needs to be checked.”

Amanda brings social innovation and entrepreneurship experience to BBMG where global brands like PepsiCo and Nestle and iconic non-profits like Acumen Fund and Ford Foundation have benefitted from her expertise. Prior to BBMG Amanda worked with social ventures in Cape Town, London, New York, Vancouver, Nairobi and rural Sri Lanka. She was strategy lead at The Goodforks, where she helped grow the market for high-quality food working with growers, catchers, and producers to bring their products to the world. Amanda earned an MSc in Population and Development from The London School of Economics.