We build brands for humans

Amanda Yogendran

Strategist

Amanda’s background is rooted in social innovation, with specialties in disruptive business models and cross-sector collaboration. An ace at designing research strategies that accelerate growth, Amanda has worked with social ventures in South Africa, London, New York, Vancouver, Kenya and Sri Lanka. Most recently as strategy lead at The Goodforks, Amanda provided market opportunities to emerging sustainable food producers, advocating for a more resilient food system.

At BBMG, Amanda has led strategic initiatives for PepsiCo and NBCUniversal as well as supported brand innovation projects for clients like AVEDA. Amanda earned an MSc in Population and Development from The London School of Economics, and a BA in Economics and International Relations from the University of British Columbia.