Green the Team Our newest booklet leverages our recent experience helping Walmart create a global engagement platform for 2.2 million associates working across five continents.

Welcome to the Age of Co-Creativity We have moved—from one-way mass communications toward dialogic social media. But what does this mean for creating and promoting sustainable brands? This booklet details the five forces of co-creativity and provides real-world examples of co-creativity in action.

Branding for Sustainability As more of the world’s most powerful brands aspire to the same social and environmental values, business leaders and marketers face the new challenge of distinguishing their companies, products and services in an increasingly crowded sustainable marketplace. This white paper describes success factors for sustainable brands going forward and illustrates a paradigm shift for branding.

From Legacy to Leadership Why are some of the nation’s most iconic nonprofit brands losing mind share and market share? And what can they do to engage new supporters and create a community of passionate champions? This white paper explores how branding, innovation and consumer engagement can drive new levels of social impact.